
Cloverfield 1-18-08 (18-01-08 in non American format) has one of the the most impressive viral and guerrilla marketing techniques I have seen for a movie for some time.
The Internet is literally abuzz with theories of the storyline and even the movies title is not confirmed. What is known it is a story about gargantuan monster attacking NYC one night on Jan 18th and the film is shown through the eyes of survivors through shaky "real" digital camera footage. Very interesting and possibly could make you more sea sick than a trip to Calais in Feb or The Bourne Ultimatum, which made me have an asthma attack. I kid you not.
Anyway, looks pretty impressive. One to look forward too.
The first trailer can be seen here http://www.youtube.com/watch?v=IvNkGm8mxiM
while the website is a mysterious http://www.01-18-08.com/
http://en.wikipedia.org/wiki/Cloverfield