"Whose ya mama?"
This is not the album I expected, somewhat a relief and a disappointment at the same time. Madge has not lost any of her sledge hammer subtlety nor her love of a good boogie. This album has tweaked layers and interesting twists, From the slurpy Candy Shop, where she invites you to get sticky fingers in her candy box, to the closing electronic Notre Dame of a song in the Gothic Voices, this album is like nothing Madonna has claimed before.
The outstanding tracks are: Give it 2 me that charges like a bull in a lingerie store, and enjoys every dirty moment. The hypnotic Heartbeat and Miles Away are the most ballad-like tracks, but they still have a thump to keep the neighbours annoyed. The Beat Goes On and the utterly awesome (!!) Dance 2Night, are guaranteed dance floor anthems. Mining classic 70's disco, complete with the handclaps, bells, whistles and Justin Timberlake's Bee Gees style 'Aahhs'. While the wonderfully titled The Devil Wouldn't Recognised You, is a classic mournful and dark Madonna track.
This is a good album but like real candy, the satisfaction is short lived and leaves you wanting more. Madonna has created some of the strongest albums in her career in the past ten years, but Hard Candy feels slapped together and slightly short on the life we expect from a Madonna album. Bad tracks include the overlong and slightly undercooked Incredible. Strangely enough feels like it needed a few more sessions through the Madge-a-tron to make it work. Spanish Lessons is another raiding of the Latin cupboard that M spent alot of the 80's in, this time it just sounds dated. On the upside she embraces her inner M.I.L.F, growling "If you do your homework, maybe i'll give you more". I am grateful that the utterly awful Ring My Bell, a bonus track on the special edition CDs, did not make it to the final album. it would have tipped the scales into crapdom. Without it Hard Candy teeters safely on the good side of things.
I was quite concerned that Madge would get lost in the forest of R&B try hard, Hard Candy is not a bad album but we have come to expect more after the tour de force that was Confessions On The Dancefloor. The tracks rattle the teeth and it is really hard not to wiggle when she hits her groove, but it feels too top heavy with the Farrel and Timberland production, and Madge ends up like guest on her own album. The climax of the album ends with a bell tolling, which I am sure this not accident, and is a reference to the expectation that she will now that she is almost 50 she will (or should apparently) pack up the decks and knee length boots, to make toilet roll covers. I get the feeling, for her, this album is a staunch middle finger to all those doubters.
I do not agree she should retire, she has so much more to give and more ground to cover but its disappointing Madonna does not seem to care as much anymore. Hard Candy is a modern album that ticks all the mainstream boxes, but over time may melt into a sugary blob when compared to her previous collaborations. B-